New business opportunities for telemedicine in the medical complex era

On July 31, Xi'an City officially announced the launch of the Weiyang District Medical Joint Program, which marked the end of the "Red July" for the construction of the National Medical Association. The medical association is composed of Chang'an Hospital (three-level hospital), two secondary hospitals and seven first-level hospitals. It aims to strengthen the cooperation and communication between the tertiary hospitals and the primary hospitals through the establishment of telemedicine platforms. Establish a graded diagnosis and treatment model of “primary diagnosis at the primary level, two-way referral, rapid division and treatment, and up and down linkage”.

Xinyi International Digital Medical System (Dalian) Co., Ltd. is the support unit of the telemedicine platform of the project. Xinyi International believes that the application of telemedicine can help the medical association to explore a new model of “quick and divided treatment, graded diagnosis and treatment, two-way referral”, realize the rational allocation of medical resources within the regional scope, innovate the mass medical treatment model, and vigorously improve The quality of medical care and service levels will continue to strengthen the construction of public health systems and solve the problem of medical treatment for the masses.

Medical Union Construction Enters the Outbreak Period of Telemedicine Enterprises

On April 23, 2015, the General Office of the State Council issued the "Implementation Opinions on Comprehensively Opening the Comprehensive Reform of County-Level Public Hospitals" (Guo Ban Fa [2015] No. 33). The fairness and the benefit of the masses have been established as the starting point and foothold of the medical reform, and the basic, strong grassroots and construction mechanisms have been adhered to, and the systemic, holistic and synergistic nature of the reform has been paid more attention. It is necessary to gradually establish a grading diagnosis and treatment pattern at the grassroots first diagnosis, two-way referral, rapid division and treatment, and up and down linkage.

In the past month, relevant reports from a number of media have pushed the construction of medical associations into a trend of public opinion. According to incomplete statistics, there were more than 30 medical association projects in the country in July. For example, Beijing has “completed 38 regional medical associations... It is estimated that about 50 will be built by the end of 2016 to achieve full coverage of residents in the jurisdiction”; Tianjin “will establish 10 medical complexes during the year”; Qingdao has “established 142 diverse medical associations... providing more than 120,000 services to the grassroots and achieving 3,680 referrals in two directions”; Heilongjiang Province “before the end of the year” Set up 100 medical associations, and comprehensively push the construction of medical associations between cities and counties (cities) before the end of next year to achieve full coverage of county-level public hospitals in the province...

The intensive construction of the medical joint project has enabled a group of excellent telemedicine technology companies to enter the public's field of vision more widely. Taking the Medical Center of Weiyang District of Xi'an as an example, Zhiyi International, which provides telemedicine platform support for the project, has a “history” that is bright and eye-catching: According to public information, as of June this year, the company’s remote The medical platform has established nearly 40 national-level consultation centers in the upper hospital, which is the China-Japan Friendship Hospital, the First Affiliated Hospital of Zhengzhou University, Beijing Children's Hospital, the National Remote Stroke Center of Xuanwu Hospital, the Third Hospital of Peking University, and the National Heart of Fuwai Hospital. A series of excellent national-level central hospitals such as the Vascular Center and Peking University Cancer Hospital, as well as more than 1,100 second- and third-level hospitals throughout the country, provide telemedicine platform support.

Telemedicine enters the "fast lane" commercial operation or becomes the next step

According to the statistics of the National Health and Family Planning Commission, as of the end of March 2015, the number of medical and health institutions nationwide reached 989,253, including 26,237 hospitals, 924,603 primary health care institutions, 350,70 professional public health institutions, and 3,343 other institutions. After investigating the policy documents of the provincial and municipal health planning committees, the reporter found that the next year is a steady advancement period for the construction of medical associations. With the widespread adoption of the medical association model, telemedicine is also gaining considerable development. A medical industry analyst said, “If telemedicine is based on active exploration, then the medical complex should be integrated so much. The medical resources can be said to force the development of telemedicine to accelerate."

Opportunity Currently, how does telemedicine take advantage of the trend? The exploration of the operational mode will become an important issue at this stage.

Lu Qingjun of the National Health and Family Planning Commission Telemedicine Management and Training Center said that telemedicine is the most efficient and achievable means and tool to achieve high-quality medical resources radiation and promote the development of primary medical care. It is an important way to achieve graded diagnosis and treatment. The "fast lane" of the goal of sexual health system reform. However, in order to achieve the public welfare goal of universal health, it is necessary to establish a telemedicine demonstration system that conforms to medical laws, conforms to economic laws, and conforms to social laws. It is necessary to establish a sustainable, reproducible, and independently operable business mechanism. Through the vertical chain of telemedicine operation system and the horizontal development of the technology supply industry, a new pattern of medical industrialization, sustainability and scale will be formed, and the overall development of the medical industry will be promoted.

Director Lu Qingjun analyzed whether the medical association can finally take root, and it is not enough to rely solely on policy promotion. It needs state-owned public hospitals to play an industry leading role, take advantage of the trend, actively integrate digital medical and information industry new technologies, and establish a compliance with the medical associations. The operational mechanism and system of party appeal; establish a business model in line with industrial development; introduce social resources to fill the "short board" of industry development, supplement the lack of government investment; establish a "demand-led joint innovation" mechanism to reduce social resources Disorderly, ineffective, and inaction to the medical field to "follow the tide." Comply with the medical and health demands of different social sectors, correctly guide the development of commercial medical insurance, form a complementary pattern for basic medical insurance, and explore a new development path that uses social resources to promote the reform of the public welfare medical system.

In addition to the state's policy level, management's full discussion and research on telemedicine, and the formulation of relevant rules, the development of telemedicine is also inseparable from the discussion of the telemedicine operation mode. The industry enterprises represented by Xinmao International are working with Health authorities at all levels and medical institutions at all levels have joined forces to actively explore the typical model of “Chinese characteristics” telemedicine landing.

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