Yili promotes "green industry chain" to promote low-carbon economic development

After the financial crisis, the "green industrial revolution" quietly emerged. Various governments have introduced energy-saving and emission-reduction policies, the low-carbon economy model has been widely recognized, and the concept of low-carbon economy has become a real form of economic growth. The "2010 Green China" environmental protection forum and awards ceremony around the topic of low-carbon environmental protection was recently held in Beijing. The 3rd Global People's List that has attracted the attention of the society and the industry has been published. Yi Gang, Chairman of the Board of Directors of the Erie Group, won the Individual Individual Award for the “Green Pioneer Pioneer Award”.

The world has accelerated into the era of low-carbon and green economy. China's “Twelfth Five-Year Plan” also regards the development of low-carbon economy as an important direction for accelerating the transformation of economic development methods. For the food industry, green transformation is imperative. As the leading enterprise in China's dairy industry, Eli advocates the “green industry chain”. Its core content is that the leading enterprise extends the green concept to the entire industry, establishes green standards, does not plunder on resources, produces green products, and respects Protecting the environment, pursuing safety and health, fully respecting the long-term interests of relevant partners, and promoting common sustainable green development in all links of the industry chain, thus realizing the green development of mankind. Erie’s strategic concept will be a reference for the exploration and practice of the future development direction of the entire Chinese dairy industry.

In order to implement the green concept and build the Yili green industrial chain, Pan Gang led the Yili people to start a top-down green revolution. From dairy sources to aquaculture, from production to processing, from packaging to sales, and from logistics to service, the strategic map is already clear and legible. This is a long chain, but also a huge group: upstream, nearly a thousand large-scale ranches and hundreds of "milk associations", contact millions of farmers; tens of billions of packaging each year, connecting Tetra Pak, Kang Mei and other global The most important package manufacturers; downstream, Wal-Mart, Carrefour, Lianhua, Wumart and other stores across the country, directly affecting hundreds of millions of consumers.

After the transformation, Yili, in the cup of yoghurt, first used internationally popular cardboard on the packaging, which not only saved costs and improved efficiency, but more importantly, saved billions of plastics in only one year. Envelope. Second, Yili promotes green energy production and environmental protection logistics. It is reported that Yili Group has completed the transformation of the solar hot water supply system for pastures and 220 standardized milk stations. It is estimated that the annual energy saving will be about 6.898 million kwh. In terms of logistics, the use of small-displacement trucks for close-distance delivery has saved fuel and reduced carbon emissions. Not only starting from itself, Yili is also keen to share its green ideas and actions with the community through a new type of online platform, and promote the social green concept. Through the "green society" public welfare microblog and other media platforms, users are invited to participate extensively and deeply in the discussion of healthy lifestyles so as to promote public green consumption.

In recent years, under the concept of “green industry chain”, Yili has united forces to formulate and improve the green rules of the industry, which in turn drives the entire industrial chain to the green road, and achieves win-win results for all parties in the natural environment and industrial chain. The direction of the move. Its “green industry chain” development strategy calls for the integration of green and low-carbon concepts from raw materials, production to recycling, upstream and downstream of the entire production process, in order to achieve a win-win situation in the entire industry chain, and to guide and promote the industrial chain of the entire industry. Sustainable development has provided a good experience for China's dairy industry and even the entire industry. It also wins competitive advantage for the company's own development.

In Pan Gang’s view, low carbon means new market standards and new directions for development, while green is the company’s core competitiveness in the future and one of the ways for modern companies to practice social responsibility. In his speech at the “Business-to-Environment (B4E) 2010 Global Summit”, Pan Gang stated: “Traditional outstanding companies are committed to providing consumers with quality products and services. In the era of low-carbon economy, outstanding companies or entrepreneurs It is necessary not only to create value for consumers and markets, but also to create a broader social value and ecological value and make the world a better place.” At present, the development of low-carbon economy has been implemented by the national strategy as a corporate action. The development of low-carbon economy has begun to play a more important role. In this low-carbon economic transformation, Yili has played a pioneering and guiding role in the industry and has taken the lead in opening the low-carbon economy curtain of China's dairy industry.

From the perspective of the global future, the “green industry chain” development model is actually a lever, and it is driven by more changes in the industrial model. Not only for the dairy industry, but also for other industries as a reference. Green low-carbon is not only the product itself, but also includes the product's creativity, research, investment, production, sales, service, recycling, and various social environments that produce the product. Enterprises focus on the development of low-carbon technologies and make major adjustments to development models such as industry, energy, technology, and trade to seize the opportunities and the commanding heights of the industry to achieve a virtuous circle between production and ecology, so as to win more favorable competitive advantages for enterprises. Establish a responsible corporate citizenship image. While generating economic profits, it creates intangible assets for enterprises and realizes a win-win situation between economic benefits and social benefits.

This year is the first year of China's 12th Five-Year Plan. Green GDP has become China's national strategic choice in the new era. The development of the green industry will usher in the golden opportunity period. Whoever can seize the opportunity will become the "standard setter" for this round of development. Moreover, as people's awareness of environmental protection has increased, the trend of low-carbon economy becoming an indicator for business assessment has become increasingly apparent. The significance of “low-carbon” for enterprises has not only been the social responsibility of corporate citizens, but also is likely to become the key to success in market competition. For Chinese companies, this is a great opportunity and a great responsibility. More outstanding industry leaders and corporate citizens are required to stand out and take green development as their responsibility to drive the green sustainable development of the entire industry chain. As Pan Gang confessed to the world at the B4E summit: “On this long green road, there will be more Chinese companies from one glory to the next, letting the world see a greener China.” Chinese companies The green development has a long way to go.

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