The “Baidu Promotion, Bidding Ranking†business, which was repeatedly exposed by the media, was pushed to the forefront by Wei Zexi’s death. Former Baidu employees revealed that medical promotion accounted for more than 40% of Baidu's total revenue, and most of these medical promotion are private hospitals in Putian.
“The average cost of a daily promotion in Beijing is tens of thousands of yuan.†Yesterday, a former employee who had just left Baidu revealed that every day, the medical industry contributes tens of millions of dollars to Baidu’s promotion costs, while the medical industry Zhongtianda Hospital also has a large proportion. Behind such a huge interest, the symbiotic coexistence between Putian Hospital and Baidu. The survey found that many of the symptoms that were banned from being promoted were promoted by Baidu after changing the name. The promoted webpage is also full of words such as "root cure" and "best", allegedly violating the "Advertising Law."
"After a hard year, most of the calculations for Baidu are working." A private hospital owner in the central region said that the method of pulling patients has long since the transition from small advertisements and print advertisements to Baidu promotion. “As long as the patient is asked on Baidu, he can directly import it into the hospital website, which is convenient and quick.â€
According to Baidu's former employees, the Putian Department Hospital has also resisted. The previous year they set up industry associations, trying to reach a price alliance, not bidding for a keyword, and bidding for a unified bid. "But it's not over." The former Baidu employee said that Baidu's promotion bid is who pays more, and whose website ranks high, it is impossible not to have a high price.
Searching a company's official website was misled by the cottage company
The Wei Zexi incident was first spread in the circle of friends. Finally, it was forwarded on Weibo through some medical circles, which quickly attracted widespread attention.
In the incident, Wei Zexi found a treatment hospital through the promotion results of Baidu search. After spending more than 200,000 treatments, he realized that he was cheated.
When reporters search for commonly used information such as "study abroad", "home appliance repair", "rental", etc., Baidu promotion is also ubiquitous, and the positions of the first four or five are occupied by promotional links.
According to Baidu’s former employee, Baidu’s brand certification measures began a few years ago, which has basically solved the problem of counterfeiting on the official website, but it cannot be avoided for “competition wordsâ€. For example, the keywords in a company's brand are promoted by the company b. When the customer points to the brand keyword of a company, the promotion link displayed is the company b.
A person in charge of an advertising company in Henan said that this phenomenon is unfair to searchers. Baidu's promotion misleads searchers. Originally, they wanted to search for a company, but Baidu recommended a company's competitors.
Yesterday, the reporter searched for “Zhengzhou Maternal and Child Health Hospitalâ€, and the first two promotional links on the search page were “Zhengzhou Tianlun Hospitalâ€.
The reporter searched for the "Kuda Decoration" keyword on Baidu yesterday, but the website showed a number of decoration company promotion links. Among them, there is a decoration company to promote the link in the description, "the decoration company is cheaper than the wide decoration."
The person in charge of the above advertising company said that Baidu’s bidding rankings formed vicious competition. Companies have to spend money to promote their own brand keywords, otherwise their users will be cheated by competitors on Baidu.
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