Baby food: "Fake foreign devils" high prices are not necessarily high quality

The more attention is paid to the issue of food safety, the higher-quality and higher-priced products stand out, and two of them are even more invincible. One is baby food, and the other is organic food. However, there are numerous incidents in which fish is mixed. With the most popular food trends, the news that the product's virtual life experience increases sales prices has repeatedly occurred. Recently, "false foreign brands" get together in the infant food market, "branded milk powder" into a new gold mine; and fake organic vegetables have also been exposed by the media.

Multiple "foreign brands" special for the mainland market

While several major traditional milk powder brands are walking in the domestic market, some new foreign brands have begun to enter the consumer vision. In the near future, the brand “Nurizzi”, which Lenovo invests in shares, was exploded as a “false foreigner”. A survey by the reporter found that there are a lot of similar products in the industry, and "OEM milk powder" has even become a new wave of gold absorption.

However, Nurizi’s founder Liu Ning admitted that the brand is only available in mainland China. “The reason is simple: New Zealand has only 4 million people and the birth rate is not high. It is not worthwhile to operate in terms of commercial value. In addition, European and American dairy products The market is basically saturated and the Chinese market has great potential, so Nurrizi products are only sold in China."

Compared with the high profile of Nuerzizi’s life, similar incidents in the infant nutrition industry had to be tweaked a lot. Earlier, it was revealed by the media that the French Synbiotics Corporation was established in 2008, after Guangzhou Biosend’s “French identity” was questioned. There is also the "United States mercy" is also exposed by the media not registered in the United States after the regulatory authority recognizes that Shing companies including the Shien brand is entirely owned by the Chinese.

However, these two incidents that had caused the companies to “hold” their lives did not allow latecomers to learn a lesson but instead became a “point of gold”. According to public information, the same weight of powdered milk, the price of imported “paste” milk powder imported from abroad, compared with imported milk sources from abroad, and domestically processed milk powder at home, have a price difference of nearly 50%, compared with domestic milk powder. Its price is even higher.

The users of pregnant baby shop have compiled a list of some domestic “special” milk powders. The current consumer-proven Chinese milk powders for the Mainland include Dr. Yuying Yu of the United States, France’s Beideng, Xinyi milk powder, and Australia’s Mai Gao. , U.S. Nukka, New Zealand Newbest, Niu Zhijian and others.

Fake organic flooding or will end

Organic is a new oasis for many consumers under the current situation of frequent food safety problems. However, this new blue ocean may not be clear. Recently, media outlets broke out. In addition to the self-promotion of some brands, many of the ingredients produced by organic certified institutions are actually “false organic”.

Recently, CCTV's "Focus Interview" broadcasted "Organic Dishes". It was reported that the organic vegetables sold at high prices in some big supermarkets in Jinan, Shandong Province are not organic, and chemical pesticides and chemical fertilizers are still used at the source. According to public statistics in the city of Feicheng in Shandong Province, the first county of organic vegetables in China, the area of ​​organic vegetables in the city has reached 178,000 mu. It is the earliest development of organic vegetables in the country, the largest area, the most advanced planning, and the most processing exports. County and city. However, according to media surveys, taking local organic vegetables as an example, the planted area was only 30 mu but was blown to 6,000 mu. According to the reporter’s scene, the planting environment is far from organic standards.

"Beijing News" reported that in the Ma'anshan air defense store in Ginza Supermarket, Jinan, Shandong, a "farm saint estate" brand flat kidney bean packaging originally had no "organic" words, but the supermarket price sign, this flat kidney bean's The name of the product has changed into the "Nongsheng Manor Organic Flat Kidney Bean." There are only "organic product certification marks" on the food packaging, but there is no sign of the certification body. The “Li Ke Long” supermarket in Qingxiu District, Nanning City, Guangxi Province has discovered that there is no certification unit on the packaging of “Dewei Organic Eight-Point Rice”. Not only that, but also the "organic food" certification has expired or revoked. Many supermarkets in Shandong have sold a variety of organic edible fungus produced by “Shandong Rongfeng Edible Fungi Co., Ltd.”. All kinds of certifications are marked in full and the organic certification number is marked. According to the reporter's query on the “China Food and Agricultural Products Certification Information System” website, the status of the certificate was “revoked”.

Qi Zhiqin, the general manager of a company in Shanghai, which has 70 acres of organic vegetables, spoke to the media: “According to strict organic food standards and standards, 99.8% of organic food manufacturers in China simply cannot meet the requirements.” Professor of South China Agricultural University, Guangdong Province Vegetables Chen Riyuan, vice-chairman of the Industrial Association, even bluntly said: “Some organic farms have a site in Nansha and Dongguan and they know that it is impossible to plant organic products and they must have a certain distance from the city.”

Cruel reality has clouded the healthy sunrise industry. In response to the recent problems in organic food, related media conducted an online survey. Among the 1421 people, 73.8% of consumers said that there was a problem of non-standard certification of organic foods, and 66.9% felt that organic foods were generally falsified. And 62.8% believe that the organic food name is not true.

However, this situation is expected to improve this year. On March 1, the National Certification and Accreditation Administration will implement new organic certification standards. Organic products will carry a unique number to make it easier for consumers to identify. 60% of the original certified companies are cancelled. certificate. The new rules for organic product certification will also be implemented simultaneously to regulate the chaos in the market. Shanghai Dolly Farm House claimed that the same tycoon disclosed on Weibo that the new requirements were very high. Just eight days after implementation, it had accepted three on-site inspections by related departments. The existing organic brands in the supermarket are also largely disappeared. At the same time, the industry is more standardized and the cost of the company is higher.

- Experts who say that high prices must be high quality?

Zhang Heqing, a professor of sociology and social work at Sun Yat-sen University, believes that the “Sanlu milk powder incident” has awakened consumers’ awareness of food safety, and the public is gradually realizing that what kind of farming production is required to eat good things.

However, the awakening of consciousness does not represent the rationality of consumption. In the field of infant food, it is too much trust in imported brands to understand the organic concepts in daily food consumption. It makes consumers mistakenly believe that “high prices are high quality”, and even in some food areas, the idea that “new products cannot be sold at a fixed price” is circulated. The outbreak of life-long frauds, the enthusiasm after the identity debunking, the high price and the failure to buy good things, confirm the fact that many products have “no, expensive” marketing strategies and are extremely distrustful of consumers’ food safety. In the environment, the use of high prices as a selling point to seize the abnormal consumer psychology and popular.

Chen Lianfang, an Oriental dairy analyst with AIG, believes that domestic dairy products frequently cause problems and make consumers favor dairy products made from foreign materials. This is the main reason for the emergence of “false foreigners”. There are also some companies that are registered abroad but produce or dispense milk powder domestically. This is an out-of-the-box product that is made of “Yangpi”. The products of these brands are often sold to second- and third-tier cities, using information asymmetry.

Asymmetric information also leads to blocked organic foods. The incompleteness of the organic certification system and the information asymmetry between consumers and growers make consumers question all organic products. Professor Chen Riyuan, a professor of South China Agricultural University and deputy chairman of the Guangdong Vegetable Industry Association, believes that as of November last year, the number of certified organic certification units has decreased to 24, and this number is not enough to promote benign promotion, thus resulting in lack of credibility in certification. In addition, many organic vegetables are government-supported projects that are linked to government actions and lead to strict implementation of standards. "And now the biggest issue in organic agriculture in Guangdong is good faith."