Development of Soft Drink Industry in China in 2011

With the increase of consumer income and purchasing power, the soft drink industry has achieved rapid development, diversification of products, gradual improvement of production technology, further improvement of the industrial chain, and increasingly fierce competition among enterprises, creating a market pattern in which hundreds of households contend for success. .

Zhou Sianran, a food industry researcher at China Investment Advisors, pointed out that the soft drink industry continued its high growth trend in 2011. On the one hand, the total assets of the soft drink industry in China reached 280.25 billion yuan, an increase of 23.46% year-on-year; on the other hand, China's soft drink industry above designated size was 2011. Achieved a good momentum of double-growth in both main business income and total profit. The funds were as high as 425.595 billion yuan and 31.823 billion yuan, respectively, an increase of 32.06% and 35.53% year-on-year respectively.

In terms of output, the “Investment Analysis and Forecast Report of China's Beverage Industry 2012-2016” released by China Investment Advisors showed that from January to December 2011, China’s soft drink production was 117,623,200 tons, an increase of 22% year-on-year, of which, The cumulative output of beverages was 16,606,100 tons, an increase of 26.46% year-on-year; the cumulative production of packaged drinking water was 4,788,900 tons, an increase of 25.67% year-on-year; the cumulative production of fruit and vegetable juices was 1,922.4,400 tons, an increase of 8.66% year-on-year.

Undoubtedly, in 2011, the output of soft drink sub-sectors maintained a relatively high growth rate. Zhou Siran pointed out that overall, the soft drink industry performed well in 2011. The controversial carbonated beverages, which are detrimental to health problems, still maintain a relatively high growth rate, accounting for 13.66% of the total soft drink output. They dominate the beverage industry and are expected to remain in the future. The packaged drinking water and fruit and vegetable juice industry is showing sustainable and stable development with the upgrading of people's consumption and the improvement of health awareness.

It is worth mentioning that the soft drinks market in 2011 was not easy. The turmoil in plasticizers in Taiwan not only seriously interfered with the stable and healthy development of the soft drink market in the Mainland, causing the sales of certain brands to decline, but also hurting the overall image of the beverage industry. Consumer confidence crisis. At the same time, in 2011, the beverage industry continued to spread the news of mergers and acquisitions and mergers and acquisitions. The international food giants accelerated the pace of entering China through mergers and acquisitions. Chinese food companies, while consolidating the domestic market, also set their sights on the vast international market. , have embarked on overseas journey.

Undoubtedly, the good development trend of the soft drink industry in 2011 not only allowed us to see the prospects for optimistic development of the soft drink industry in the future, but also allowed the industry to deeply understand and appreciate the intense competition in the enterprise. Faced with the huge demand of domestic and international markets, beverage companies should constantly adjust product mix while maintaining food safety, introduce new products, increase efforts to open up the market, and encourage companies to further promote the overall development of the industry.