A few days ago, I returned to the medical industry . I found a lot of problems when doing website optimization and free channel promotion construction. I would like to share with you some experiences and feelings of my own free online marketing in the medical industry:
Today I mainly share new media and Q&A marketing and website optimization:
new media:
On the first day I took over, I checked Weibo and WeChat before the hospital. When I first reviewed the historical information released, I found that there was a very big drawback. From this, we can see that the person who made this piece is fundamental. I don't know what is new media operation.
When I looked at all the published information, I found that the quality of the published information was not high, and the information released secondly was basically unoriginal. Most of the sources were copied and reproduced. At the same time did not grasp the hot spot information. Most of the information posted was directly added to hospital advertisements.
As a result, reading and message are relatively low.
The most important thing to do with new media is not to directly implant hospital advertisements. To be new media, you first need to understand why you want to be a new media. After you understand this, you will know what new media should do. To be a new media, you not only need a superior writing skills, but also need to publish creative articles, and you need to catch hot spots. The hot spot during this time is the weather. Because everyone is concerned about the weather during this time.
The main purpose of doing new media marketing is to attract fans, not only to attract potential users, but more importantly to attract more active fans. As long as our fans reach a certain amount, the released activities can only achieve good promotion results.
The focus of new media operations should be on articles, title content and creativity, rather than posting their own ads each time. The best way is to send your own ads to the user in the form of a soft implant.
Q&A Marketing:
Now there are many platforms for questioning and answering marketing, and it is done with medical institutions: Baidu knows, search and ask questions, 360 questions and answers, 39 health nets, seek medical advice, etc., depending on your medical industry, choose a platform that is more suitable for you. .
When I took over the Q&A marketing, I did an analysis of the Q&A marketing I had done before. The analysis found that the Q&A marketing that I had done before was only the quantity. The quality of the question and answer is very poor, or directly instill the name of the hospital into the question or the answer.
The problem with this is that even if you do the rankings, what is the use? The only effect is that users can see your hospital when searching for keywords. However, users will only think that you are a complete advertisement and cannot attract Users go to know your hospital. Therefore, such question and answer styles do not make much sense.
In fact, doing question and answer marketing is not only for ranking, but more importantly, to improve brand polishing and attract users to your website through Q&A marketing, so as to reach a consultation or attend a hospital. Q&A marketing and text planning special events are the same, and questions and answers need to be carefully planned. A good question and answer not only attracts user needs, but also raises the ranking of keywords more suspiciously. How to ask for planning problems, how to answer smartly.
Secondly, if you want a better ranking of the problem, you need to subtly put the keyword into the question and answer. At this time, you should pay attention to the keyword split. If you don't split it, it may lead to the question or the answer is unsuccessful. At the same time, you need to have multiple accounts. I suggest you answer more than one. In many answers, you mention the name and keywords of the hospital you want to promote. This not only increases the keyword density, but also users think that so many people have mentioned this. The hospital, so that users feel that this hospital is not bad.
Caffeine Mints,Neuro Mints,Neuro Mint,Viter Energy Mint
Soar Biotech Co.,Ltd , https://www.xylitgum.com