Liquid compound fertilizer, also known as fluid compound fertilizer, commonly known as liquid fertilizer, is a liquid product containing nutrients required for two or more crops. Liquid compound fertilizer can provide all the nutrients needed for crop growth, and can also add organic substances such as humic acid and amino acids. The liquid compound fertilizer can be formulated according to different regions and different crops, and the formula can be flexibly adjusted according to the crop growth needs, which can effectively improve the fertilizer utilization rate. Generally, the fertilizer efficiency of liquid fertilizer is more than 30% higher than that of conventional compound fertilizer.
International fertilizer consumption is developing in the direction of high concentration, compounding, liquidization and slowing down. Liquid compound fertilizer has attracted more and more attention from various countries because of its high production nutrient content, easy compounding, direct absorption by crops, convenient formula fertilization, drip irrigation, fertilization and mechanized fertilization.
The high level of agricultural intensification and industrialization in developed countries in the world has created favorable conditions for agricultural mechanized farming and mechanized fertilization. Therefore, liquid compound fertilizer has been widely used in these countries.
With the acceleration of the process of global economic integration, developing countries have begun to adopt a series of measures to adjust the agricultural structure and improve agricultural intensification and industry in order to promote their agricultural development, reduce agricultural production costs, and compete in the international market for high-end agricultural products. Level of development. Mechanized fertilization conditions have been gradually improved, and the demand for special fertilizers has been increasing, which has provided a relatively broad space for the development of liquid compound fertilizers.
In recent years, thanks to the strong advocacy of relevant state departments, water-soluble fertilizer has ushered in a rare opportunity for development, and related companies have increased research and development efforts. The industry believes that despite the huge potential of the water-soluble fertilizer market, due to the rapid growth of production capacity, enterprises must rationally treat the law of market development, improve service awareness, and focus on brand building, so as to gain a share in the fierce market competition.
Policy urging the dark horse industry market war
China's farmland uses water resources scarce. At the same time, excessive fertilization causes serious waste and land pollution, threatening human diet and living environment. In the search for an effective way to solve this problem, water-soluble fertilizer has become a dark horse in the new fertilizer market.
Policy orientation is a powerful core driving force for the transformation and upgrading of fertilizer companies. The “Twelfth Five-Year Development Plan for Fertilizer Industry†clearly stated that the key development and promotion of water-soluble fertilizers, combined with micro-irrigation, drip irrigation, sprinkler irrigation and other technologies to promote water and fertilizer integration technology; in 2012, the Central No. 1 document clearly water-saving irrigation, new Fertilizers as the focus of agricultural technology innovation;
In March 2013, the Ministry of Agriculture issued the “Guidelines for Water and Fertilizer Integration Technologyâ€, which called for speeding up the promotion and application of water and fertilizer integration technologies, focusing on the demonstration of food crops. It is proposed that by 2015, the total area of ​​water and fertilizer integration technology will reach 8,000. Ten thousand mu, the newly promoted area is 50 million mu.
These policies have made the traditional fertilizer enterprises, which have a serious overcapacity and are plagued by product homogenization, see a bright future. They have focused on R&D and production in the field of water-soluble fertilizers in order to seize market opportunities.
In addition to the traditional fertilizer companies to adjust their strategies and upgrade their products, the water-soluble fertilizer industry has attracted more and more new faces. The water-soluble fertilizer industry began to form gradually in China after 2005, and after 2007, with the emergence of foreign water-soluble fertilizer products in the domestic market, there has been great development.
By 2012, there were 800 registered water-soluble fertilizer production enterprises in China, with a total output of about 2.8 million tons. As of May 2013, the number of registered water-soluble fertilizer enterprises in China reached 2,195, and the number of registered products reached 4,667. As more and more brands and products come out, a battle for the water-soluble market is on the verge.
The application has not yet been popularized and needs to be kept up.
In the face of increasingly fierce competition, how should companies stand out? The industry believes that enhancing service awareness is critical. Li Junliang, a professor at the College of Resources and Environment of Qingdao Agricultural University, pointed out that most fertilizer companies are still only at the level of selling products, and the service and fertilizer sprinkler irrigation facilities are almost zero, which causes farmers to still use traditional large-water flood irrigation to apply water-soluble fertilizers. Utilization rate, reducing the cost of fertilizer, and thus making the market difficult.
Xu Yunzeng, manager of the Vegetable Professional Cooperative of Jiangyan Town, Tengzhou City, Shandong Province, said that the current integration of water and fertilizer should be developed from high-end aristocratic technology to civilian technology, from facility agriculture to field application, reducing farmers' investment. To be successful in service, to become the leader in the water soluble fertilizer market.
Zhang Huaitao, manager of Shandong Lingxian Science and Technology Agriculture Service Department, believes that if we want to do the big water soluble fertilizer market, we must change our business philosophy and cultivate the market by cultivating consumers. On the other hand, we must actively break the boundaries of the industry, take the service market as the core, and solve the problem of how to make farmers willing to use, use and use well under the existing production conditions. Develop different types of water-soluble fertilizers for different regions, different environments, and different crop growth needs.
The service of new fertilizers should also be updated. Enterprises should conscientiously do a good job in market splitting, and fully investigate the target markets that have been split according to crop types, planting methods, farming groups, market trends, etc., and formulate different product types and price types.
Through quality service, water-soluble fertilizer enterprises will also establish and consolidate their brand image. The industry consensus is that brand management is the key to the occupation of the fertilizer by the fertilizer, as is the water-soluble fertilizer. Farmers currently choose to buy fertilizer no longer at the core of price, but brand-oriented. Water-soluble fertilizer enterprises must take the road of differentiated development in the market competition and form their own brand characteristics. (China Agricultural Resources Network)
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