When the food is displayed on the shelf, only the most comprehensive packaging design can be displayed to the customer, which can play an important role in attracting consumers. However, frozen foods currently on the market are basically unable to do this. Aiming at this phenomenon, food startup SWAP has launched a new frozen food packaging bag.
Stand-up, re-closed bags will become a new way of packaging frozen foods. Today, most of the packaged frozen foods are placed flat, or in a box, with a bag as an inner package that cannot be re-closed after unpacking. Rebecca Peress, founder of food startup SWAP, said.
She explained that most of the frozen food bags are placed flat, such as those used to freeze green beans and frozen corn. The packaged product will be placed in a bag and on the shelf, so that only the narrow side of the bag can face the consumer. On this narrow side, there is not enough space left for the product name, leaving only the product trademark for the eyeballs of the bloggers.
Packaging in a box can solve this type of problem, but once the inner bag is opened and the food is exposed to cold air, it can be frostbitten, Peress said. If the label of the box is not guaranteed to be fixed again, the remaining food in the box is likely to fall out.
A standing, re-closable bag solves all of the above problems. Peress uses this package on Swaples products, a full vegetable frozen waffle product.
Peress explained that the front face of the bag is very large and the color is black so that it can stand out on the shelf.
This bag is not just the invention of Swapples, the product itself has brought us a new catering solution.
Unlike other frozen waffles, Peress says that Swapples are not made with flour and sugar. These two ingredients are high in calories and low in nutritional value. “We replaced those 'garbage' with real vegetables, delicious seasonings and oils.â€
The frozen foods placed in such bags are unique in that they avoid the unpleasant sweetness of other frozen waffles, which is also designed to cater to the increasingly low sugar revolution that is now gaining attention.
Spicy spinach is also introduced, which is derived from jalapeno, as well as sweet potato curry, dried tomato and bagels.
Since Swapples' products don't add any sugar or flavor, it can be rid of breakfast as part of lunch, dinner, and snacks.
Peress said she used Swapples as a gluten-free product instead of bread in sandwiches. It can also be used to replace pita and to dig hummus. Therefore, Swaples products are perfect with fruit and dessert.
The product does not contain soy and nuts, is vegetarian, and is compatible with any other dietary trend.
SWAP inspiration
Peress said that her inspiration for the development of Swaples was when she accepted the "Old Stone Age Diet" to deal with her autoimmune disorder, but she still missed the bread.
Even though she has been relishing the fluffiness and softness of the bread, she does not want to eat because she knows that the nutritional value of the bread is very low. So she ate vegetarian waffles.
For these reasons, Peress ultimately hopes to produce another packaged food that replaces the nutritional value of the food ingredients with more fruits and vegetables.
Admitted, before that, she had to start researching Swaples. She currently works in Washington, DC, and runs her own online store, which will be promoted nationwide in the future.
However, only 2% of the money spent on food and beverage consumption today is transferred through e-commerce. Peress believes that this sales channel will certainly grow in the future because it saves consumers a lot of time, and it is still rare, but it has very high value.
The road ahead is still long, but Peress is not afraid, but she is very excited. The energy in her body and the love of her product philosophy drive her to move forward. She said that she was very excited to be able to walk on the road to the things she loved.
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