Since 2014, the capital has ignited the virtual fire of medical investment, the high fever is gradually retreating. Although the particularity and challenge of this market are clarified, the overall understanding of the market for medical service investment is still vague, and it is still believed that as long as some conditions are met, Get development. It is based on this one-sided understanding that although the funds in the market are no longer investing and do not see the prospects online, the investment in the entire medical service still lacks a holistic thinking.
In the Internet investment, the market can often hear the theory of the race or the second child, and in the specific market practice, it also confirms some of the theories. However, in the field of medical investment, if you invest in this theory, you will face enormous challenges. First of all, the winner-passing theory caused by the regional characteristics of the medical field is completely ineffective (see "Winners are not suitable for Internet medical treatment"). Since there is no winner to eat, there is no track in the industry because of the development of this industry. It is not that the first entrant can make it bigger, and the entrant will fail. Moreover, on the surface, the industry is huge and growing at a very fast rate, but in fact, most of the market share is not available to third parties.
Second, under a public-based medical service system, private medical services can only be supplemented and cannot dominate. Of course, large industrial groups can build themselves outside the system, but this is a very time-consuming and labor-intensive measure, and it is impossible to achieve it without 10-20 years. Moreover, the public health care system is extremely fragmented, and cooperation with any one of them requires resources to configure. Therefore, in such a market, both the speed of development and the acquisition of profits are very slow. In a market that pursues short-term investment returns, the long-term nature of medical investment is in conflict with the market.
Last but not least, the huge challenge of China's medical service system itself – the separation of service chains constrains the possibility of investment success. The so-called split of the medical service chain means that every link of the medical service is broken and there is no effective connection. The treatment for the patient is also focused on the headache, the pain, and the lack of overall service thinking. On the surface, there are many reasons for the separation of the medical service chain, such as competition between hospitals, competition among doctors, doctors who are not free to practice, and long positions in China's medical administration. But in fact, the separation of the service chain is due to the fact that the payer has no ability to make a strong balance between the medical system and the service chain, which ultimately leads to the complete dispersal and individualization of the entire medical service chain.
Whether it is online or offline services, whether it is a hospital or a clinic, each service subject has its own interests. In order to ensure the development of itself, it is very normal to continue to expand and make large revenues. For doctors, getting a decent and sufficient income is also their basic job guarantee.
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