2017 mobile medical market revenue will reach 144.8 billion yuan

London, February 15, 2012 /PRNewswire-Asia/-GSM Association today (GSMA) announced that mobile technology will play an important role in the global healthcare services sector and predicts that by 2017, the development of the mobile medical market will bring about 230 Billion dollar revenue. These findings come from the latest report “Touching Lives through Mobile Health: Assessment of the Global Market Opportunity” commissioned by the GSM Association commissioned by PriceWaterhouseCoopers (PwC). The report focuses on the major challenges facing the global healthcare industry and mobile technologies. Opportunities arising from overcoming these challenges.

The report shows that although medical technology continues to improve and the overall level of income has continued to increase, the global health care industry still faces challenges in terms of cost, complexity, and access to services. In contrast, mobile access is almost everywhere. With the increasing penetration of global smart phones and new innovative connectivity devices and the expansion of mobile broadband networks and services, mobile will play a more important role in the healthcare industry in both developed and developing countries.

Jeanine Vos, executive director of mobile health at the GSM Association, said: "By 2017, mobile technology will reach all over the world and become the main driving force in the healthcare services industry. Developed countries need to reduce overall healthcare costs while developing countries want to The community provides life-saving services. Given this, mobile technology can provide efficient, scalable, and lower-cost healthcare services beyond the capabilities of a hospital or doctor."

In terms of market opportunities, the report finds that providing a wide range of mobile healthcare services and applications worldwide will generate approximately $11.5 billion in revenue for mobile operators by 2017, when device vendors, content and application providers, and healthcare Service providers can therefore receive $6.6 billion, $2.6 billion, and $2.4 billion in revenue, respectively.

By 2017, Europe will become the world's largest mobile medical market, with revenues of 6.9 billion U.S. dollars. The Asia Pacific region and North America followed closely with revenues of US$6.8 billion and US$6.5 billion, respectively. The Latin American and African markets will rank fourth and fifth with revenues of US$1.6 billion and US$1.2 billion, respectively. As far as the country is concerned, the revenue of the US mobile healthcare market will be 5.9 billion U.S. dollars by 2017, accounting for one-fourth of the total revenue of the global market, while the revenues of the mobile medical market in China and Japan will be U.S. $2.5 billion and 14 respectively. One hundred million U.S. dollars.

However, in order to facilitate this opportunity, governments, regulators, and healthcare service providers need to work with organizations in the broader mobile health system, such as mobile operators and device vendors, content and application providers, to provide new mobile medical services. The launch and adoption provide support. This includes the following key factors:

Government support: Only when governments around the world adopt a constructive mobile health-related policy can the mobile healthcare market quickly realize its potential and continue to grow. Local governments should try to effectively increase the access to health care services and reduce related costs by adopting the concept of mobile health care. This includes encouraging public healthcare service providers to use mobile medical services and incentivizing private providers to provide mobile medical services.

Regulatory support: Regulators need to preemptively address current issues that limit mobile medical services, certification, interoperability, and standards development.

Acceptance in the healthcare industry: Mobile health benefits reporting from major mobile healthcare companies and government support are critical to driving the healthcare industry to embrace mobile healthcare services.

User adoption rate: A higher user adoption rate will help drive the mobile healthcare industry to achieve significant growth and provide more market opportunities. The recommendation of medical professionals, overall service affordability, and the wide availability of content and equipment will also provide support.

Eleanor Chye, Executive Director of Mobile Product Management, Mobile Healthcare and Pharmaceuticals at AT&T Business Solutions, said: “Cooperation is undoubtedly critical. Leading operators, equipment manufacturers and health plan providers all need to work together to help transform mobile healthcare from niche markets to coverage. An extensive standard medical market. We all need to adopt these solutions and integrate them into the medical supply system. First we need patients to receive mobile medical services, and then we will integrate them into existing medical systems.”

Mobile healthcare services will provide significant benefits

By 2017, monitoring services such as chronic disease management will account for 65% of the entire market (US$15 billion). For example, T-Mobile's CardioMessenger service allows remote heart monitoring of German patients.

Diagnostic services will become the second largest market segment, accounting for 15% of the global mobile medical market (3.4 billion US dollars). This includes mobile telemedicine and health call centers that enable patients in the quarantine area to communicate with medical professionals, such as Telenor Teledoctor, a Pakistani all-weather medical practitioner diagnostic service.

Therapeutic services will become the third largest market segment and revenue will account for 10% of the entire market ($2.3 billion). The current case includes services that ensure patients adhere to treatment arrangements, such as Vitality Glow Caps, which alerts users of medications by text message and phone call.

Ms. Vos said: “The report not only focuses on analyzing the revenue opportunities that the mobile healthcare industry will provide, but more importantly, it also proves that mobile services are now more likely to support the healthcare industry than ever before. Healthcare will not stagnate, and it is expected to drive a major shift in the global healthcare services industry."

“However, it is important that governments and regulatory agencies around the world and the healthcare industry can seize this opportunity and work with the mobile industry to ensure that this opportunity is realized.”

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