In a recent development, the special animal breeding industry in Jiaonan City, Shandong Province, has seen promising progress. Liu Renliang, a local farmer from Lijiazhuang Village in the Jiaohe Economic Zone, has taken an innovative approach by setting up a hare breeding site within his orchard. His project currently houses over 200 species of wild rabbits, marking a unique and sustainable venture in the region.
Hares are known for their strong resistance to stress and adaptability, making them ideal for extensive farming. They grow quickly, require minimal feed, and offer high yields, typically reaching market readiness in just three months. Their meat is not only tender and flavorful but also considered a rare delicacy. The World Rabbit Science Association has even dubbed it "beauty meat" and "healthy meat," highlighting its nutritional value and appeal.
Despite this, domestic rabbit farming remains limited, with supply falling far short of demand—less than one percent of the market is currently met. Liu's initiative is addressing this gap, as his hares are sold at 100 yuan each, generating a net profit that is more than five times that of traditional rabbits. His products have already found markets in Guangdong and Beijing, but demand continues to outpace supply.
Liu started by capturing wild hares from the surrounding fields and gradually transitioned into natural breeding. With the support of the Jiaonan City Animal Husbandry and Veterinary Bureau and the local government, he now aims to expand his operation. He plans to establish a cooperative model, bringing nearby farmers on board to participate in wild rabbit breeding. This community-driven approach could potentially lead to the development of over 2,000 hares this year, helping more families achieve financial stability through this profitable and eco-friendly business.
Looking ahead, Liu’s goal is to scale up operations while maintaining quality and sustainability. His story is a testament to how traditional farming methods can be reimagined to meet modern market demands and create new economic opportunities in rural areas.
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