Since the beginning of this year, the amount of imported wine from Shandong Longkou Port has increased significantly. According to statistics from Shandong Longkou Inspection and Quarantine Bureau, up to now, Longkou has imported 10.24 million liters of wine and the value of 7.66 million US dollars, creating a new high for imported alcoholic products in the region.
In response to the rapid growth of imported wines, the Longkou Bureau has taken various measures to strengthen the supervision of wine inspection. The first is to fully implement the record management system for importers, importers of imported foods, or for the registration of agents abroad, and to strengthen the implementation of the responsibilities of importers. The second is to do a good job of import wine label review, system entry, filing and supervision and inspection work. The third is to strengthen the analysis of the risk of imported wines, and on the basis of doing a sensory inspection, we must focus on the testing of additives, heavy metals, microbes, and other indicators. The fourth is to strengthen the follow-up supervision of imported wines, and urge importers to implement a system for recording and recording the flow of imported foods so that imported products can be traced smoothly. Fifth, joint inspections with industry and commerce, quality supervision and other departments on law enforcement, crack down on counterfeit and inferior liquor products, and ensure the quality and safety of wine consumption.
According to the analysis of the Bureau, the increase in imported wine is due to the huge potential of the domestic wine market. With the improvement of the people’s living standards and the shift in consumer attitudes, wines that symbolize health and fashion are increasingly sought after by people. In addition, overcapacity in the international wine market has led wine producers to seek out emerging markets. At the same time, compared with domestic wines, imported wines are more competitive in terms of quality and taste, and they have greater profit margins, which, to a certain extent, stimulates the import scale of dealers.
In response to the rapid growth of imported wines, the Longkou Bureau has taken various measures to strengthen the supervision of wine inspection. The first is to fully implement the record management system for importers, importers of imported foods, or for the registration of agents abroad, and to strengthen the implementation of the responsibilities of importers. The second is to do a good job of import wine label review, system entry, filing and supervision and inspection work. The third is to strengthen the analysis of the risk of imported wines, and on the basis of doing a sensory inspection, we must focus on the testing of additives, heavy metals, microbes, and other indicators. The fourth is to strengthen the follow-up supervision of imported wines, and urge importers to implement a system for recording and recording the flow of imported foods so that imported products can be traced smoothly. Fifth, joint inspections with industry and commerce, quality supervision and other departments on law enforcement, crack down on counterfeit and inferior liquor products, and ensure the quality and safety of wine consumption.
According to the analysis of the Bureau, the increase in imported wine is due to the huge potential of the domestic wine market. With the improvement of the people’s living standards and the shift in consumer attitudes, wines that symbolize health and fashion are increasingly sought after by people. In addition, overcapacity in the international wine market has led wine producers to seek out emerging markets. At the same time, compared with domestic wines, imported wines are more competitive in terms of quality and taste, and they have greater profit margins, which, to a certain extent, stimulates the import scale of dealers.
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