Fujian Coca-Cola prices rose by 5% at the end of the year

Following the mid-year price adjustment, the Fujian market Coca-Cola will begin to adjust its price again at the end of this month. The increase will increase by 5% based on the ex-factory price. It is understood that this round of price adjustment involves the entire line of Coca-Cola products.

Phenomenon price increase involves 5 categories of its 10 categories. "This price increase product contains 5 categories of its 10 categories of products, such as Coca-Cola, Sprite, Fanta, Minute Maid, Nestle, Yuan Ye, Ice Lotion, etc." Xiamen Swire Coca-Cola Beverage Co., Ltd. official told reporters that the price adjustment will be carried out gradually at the end of this month.

According to Swire Coca-Cola, after the mid-year price adjustment, prices will continue to be raised on the basis of the original prices at the end of 2010 and next year. It is expected that next year, the prices of all products of the Coca-Cola brand in the Fujian market will maintain an upward trend of 5% of the ex-factory price. Take 330ml/bottle×24bottle cans of Coke as an example, the rising price is about 2 yuan more for a single box of ex-factory price, and for each bottle, the price rises by less than 1 cent.

Fujian Coca-Cola's price increase is not an exception. As early as February of this year, Coca-Cola in Hangzhou market raised the factory price of its various beverages by 5%. A few days later, Nongfu Springs followed suit and raised the ex-factory price of its natural water, farmer orchards and scream series nationwide. 5%. This year, Wong Lo Kat has gradually replaced the original iron cans with aluminum cans in the market.

Reasons for rising prices of raw materials in the upper reaches of the market Analysts pointed out that the reasons for the increase in Coca-Cola prices in this round are still rising raw material costs.

Relevant data show that the market price of white sugar was 3,700 yuan/ton at the beginning of 2009, and then skyrocketed at a rate of 500 yuan per quarter. It reached 6,000 yuan/ton in the middle of this year, and went straight to 6,300 yuan/ton after the 2010 National Day Golden Week. , the year-on-year increase of about 70%. The plastic beverage bottle raw materials, polyester chips, prices rose by more than 10%.

Not only the carbonated products, but also the juice and tea beverage products, their raw material costs also increased by 7% year-on-year in 2009. Coupled with labor costs, rising oil prices and third-party transportation costs, the beverage industry is only able to pass price adjustments under layer pressure. Relieve the pressure on production costs.

Impact on the end market is not too old Coca-Cola said that the 5% price increase was only due to an increase in ex-factory prices, with little impact on the terminal retail market. And at present, some wholesale dealers have actively responded to the situation and eased the current price turmoil.

However, there are still industry analysts, due to the price trend of raw materials and future market competition, the beverage industry collective price increases will sooner or later.