No added coarse grain beverages have a bright future

Recently, Guo Yifeng, Director of the Brand Strategy Department and General Manager of Defang Square, said that non-added coarse grains beverages will be a new direction for the future development of the beverage industry.

Regarding frequent food safety issues in recent years, Guo Yifeng believes that one of the reasons is the disorderly competition of enterprises, blindly catering to consumers' illegal use of some additives, and thus causing some negative effects on the human body.

Guo Yifeng said that with the changes in people’s consumption levels and consumer attitudes, people’s need for health, coarse grain drinks are more and more popular with consumers because of their high fiber, high plant protein, and low fat.” This market will grow bigger and bigger, leading to the future direction of the entire beverage industry."

“Defangfang has adopted the latest technology in its production process. These processes have applied for 11 patents, and they are used for high-temperature puffing, extrusion, and then to solve the problem of taste, including color problems, depending on the different coarse grains.” In response to non-added coarse grains How to solve the problem of beverages such as antiseptics and taste, Guo Yifeng stated that Defang Square has achieved certain achievements in this area. At present, products such as red bean and corn, and black products such as black beans and black sesame seeds are in color and taste. Has been recognized by consumers.

When talking about the expectations of the coarse grains beverage industry, Guo Yifeng said that the coarse grains industry is very promising in the future, and he himself will follow the development trend of the beverage industry. "As a manufacturer of this industry, we must shoulder the responsibility of food safety, and provide consumers with a safer product while satisfying consumer demand for products. This is not only responsible for consumers, but also conducive to the long-term development of the company. "Guo Yifeng said.