The investment attraction personnel of pharmaceutical investment enterprises shall have better quality and professional capabilities than general pharmaceutical sales personnel according to their duties and positions. Analyzed from the role, pharmaceutical investment attracting personnel should have five abilities, and be the “five-horse generals†in drug marketing: product managers, market performers, negotiators, medical consultants, service experts. From the basic work and role orientation are the same - to engage in business promotion and sales of pharmaceutical products for regional investment promotion, sales and marketing services, requires a large number of high-quality, capable, strategic drug investment personnel.
First of all, pharmaceutical investment agents must first familiarize themselves with the products they are promoting and promoting, and have a deep understanding and flexible use of product features, applicable population, usage methods, product efficacy, treatment mechanisms, major selling points, and interest points. Especially with respect to the major differences and advantages of similar products, we must be good at summing up and analyzing. For example, like compound aminophenol alkylamine tablets, if there is a registered product name, there are aluminum foil bags with internal packaging, it is relatively easy to unique in the likeness of similar pharmaceutical investment products.
Second, pharmaceutical investment agents must have certain skills in expression, negotiation, and psychology. Product quotations, first shipments, annual sales tasks, sales incentive policies, and market protection measures all include learning and skills. Negotiations with customers often take several bargains and come back and forth several times before landing. The investment personnel who have deep negotiation skills, each time they release and close, can often speak freely about the bottom line of the negotiation, and talk about the pre-defined objectives around the main line, and can better grasp the initiative.
Finally, as investment personnel, we must pay attention to learning and mastering necessary medical and pharmacy knowledge, familiarize ourselves with the main characteristics of the product's adaptation symptoms, the causes of the disease, patient characteristics, prevention and control points, and market communication methods, and also deal with related health care and diet. Knowledge of science, disease prevention, etc. is understood. Only with a certain degree of medical expertise can we be qualified as a qualified drug market merchant. Many pharmaceutical investment enterprises have their own books. If they try hard to learn and read, they are good sources of professional knowledge. Investment staff should establish a concept and provide professional and thoughtful service to customers is a key link.
First of all, pharmaceutical investment agents must first familiarize themselves with the products they are promoting and promoting, and have a deep understanding and flexible use of product features, applicable population, usage methods, product efficacy, treatment mechanisms, major selling points, and interest points. Especially with respect to the major differences and advantages of similar products, we must be good at summing up and analyzing. For example, like compound aminophenol alkylamine tablets, if there is a registered product name, there are aluminum foil bags with internal packaging, it is relatively easy to unique in the likeness of similar pharmaceutical investment products.
Second, pharmaceutical investment agents must have certain skills in expression, negotiation, and psychology. Product quotations, first shipments, annual sales tasks, sales incentive policies, and market protection measures all include learning and skills. Negotiations with customers often take several bargains and come back and forth several times before landing. The investment personnel who have deep negotiation skills, each time they release and close, can often speak freely about the bottom line of the negotiation, and talk about the pre-defined objectives around the main line, and can better grasp the initiative.
Finally, as investment personnel, we must pay attention to learning and mastering necessary medical and pharmacy knowledge, familiarize ourselves with the main characteristics of the product's adaptation symptoms, the causes of the disease, patient characteristics, prevention and control points, and market communication methods, and also deal with related health care and diet. Knowledge of science, disease prevention, etc. is understood. Only with a certain degree of medical expertise can we be qualified as a qualified drug market merchant. Many pharmaceutical investment enterprises have their own books. If they try hard to learn and read, they are good sources of professional knowledge. Investment staff should establish a concept and provide professional and thoughtful service to customers is a key link.
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