Release date: 2016-12-12
"Now the mobile phone can even be regarded as the 'organ's organs'. People's dependence on mobile phones and computers is becoming more and more serious, which also leads to the use of excessive eye strain and eye fatigue." eYenurse founder Tan Guokai believes that despite the current market There are also eye care apps such as Eye Care, Eyes, etc. to provide users with health information and screen eye protection tools, as well as some smart eye protection devices in the form of simple massage products, but overall, the eye health market lacks quality. The brand's products are combined with hardware and software.
Problems such as eye fatigue in adolescents and white-collar workers lead to an increase in the incidence of eye diseases such as myopia. According to statistics, in 2012, the total number of patients with distant vision defects in China's total population over 5 years old was about 500 million, and the total number of patients with myopia was about 450 million. In addition, nearly half of the elderly over the age of 65 have serious visual impairment problems. So eYenurse targeted the white-collar workers, teenagers and the elderly in the middle class.
In view of the current state of the eye health market, eYenurse provides independent solutions for integrating hardware and software interaction and data analysis and processing from human behavior through independent research and development. According to the user's gender, age, terminal sensitivity, eye frequency and other data, the data model can be used to analyze the fatigue state of the user's eyes, output the eye state data report, and remind the user in real time through the APP and give an eye protection solution. Users can use eye care exercises to protect their eyes, or you can purchase eYenurse's smart eye protection device for eye care.
“The eYenurse intelligent eye protection device is not a medical product, and it has no therapeutic effect. It is mainly used to quickly relieve eye fatigue and prevent the occurrence of myopia and eye diseases.†Tan Guokai introduced that its hardware products use medical titanium probes, 8000 Min/min microseismic, 40 degree thermal energy, can quickly activate skin cells, promote blood circulation, and achieve rapid elimination of fatigue. At the same time, it also adds a cosmetic effect of lightening fine lines and tightening the skin around the eyes.
In order to increase the fun of the eye protection process, the eYenurse APP also incorporates the game interaction element and eye-protection points system. Based on the LBS, the user can view other users in the nearby area in the APP and initiate eye-protection reminders to them. Obtain the corresponding "eye value" points in the behavior of eye care. After reaching a certain level, you can chat with nearby users in text and voice form. Friends do not disclose any information and socialize anonymously.
At present, the number of eYenurse APP users has reached 100,000, and hardware products are expected to officially open online purchase channels after mid-December. Tan Guokai said that the sales of eye care will be its main source of income. Its sales channels can be divided into three types: one is the channel order model, through cooperation with the disease prevention and control center, sales promotion to schools, and cooperation with beauty agencies to obtain orders; second, the use of direct sales mode, through optical shops, youth vision repair The center cooperates with the independent sales QR code provided by eYenurse. The merchant can recommend the scan code purchase to the consumer. The physical store does not need to bear the risk, and the company directly delivers the goods to the user and provides after-sales service. The third is eYenurse's APP and public number users can directly place orders online in the APP or the public number. Currently, online sales have not been opened yet. In terms of channel orders, the number of smart eye protection orders has exceeded 7,000.
At the same time, after the APP gets a certain amount of users, eYenurs will adopt an OEM approach to integrate the resources of eye health care products manufacturers, eye health care institutions, beauty institutions, etc., based on the vertical segmentation user group characteristics and behavior data. Achieve precision marketing and open up the upstream and downstream industry chain. “The goal of eYenurse is to obtain a large number of eye care behaviors and business data, and gradually form an integrated service platform for eye care.†Tan Guokai said.
It is understood that eYenurse will set up an eye protection fund in the future to provide certain users with medical expenses for eye diseases. In addition, eYenurse will expand into overseas markets after forming a brand in the domestic market. Currently, it has obtained CE certification, and FDA certification is in the process of application.
The eYenurse project began preparations in April this year, and the company was established in September this year. In October, it received a $4 million angel round of financing.
Currently the team has a total of 11 people. Founder Tan Guokai worked for Xinwei Group, Sohu, and China Interim Group. Its core members are mainly from Baidu, Sina, Gaode, and seeking medical advice.
Source: 36æ°ª
Matcha, originated from China, is finely ground powder of specially grown and processed green tea.
It is special in two aspects of farming and processing: The green tea plants for matcha are shade grown for about three weeks before harvest, and the stems and veins are removed in processing.
The traditional Chinese tea ceremony centers on the preparation, serving, and drinking of matcha. In modern times, matcha also has come to be used to flavour and dye foods such as mochi and soba noodles, green tea ice cream,etc.
It`s a special form of green tea:
Matcha literally means [powdered tea." When you order traditional green tea, components from the leaves get infused into the hot water, then the leaves are discarded. With matcha, you`re drinking the actual leaves, which have been finely powdered and made into a solution, traditionally by mixing about a teaspoon of matcha powder with a third cup of hot water (heated to less than a boil), which is then whisked with a bamboo brush until it froths.
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