The world is like this: entrepreneurs have opened their minds to dig up demand for projects, and the big guys have to pay for it to build a bigger empire.
Unlike Ali's way of creating a mobile medical map, Tencent's current approach to this hot area relies on the most traditional approach: buying.
DT Jun recently saw a post on the subject of asking "BAT three who will lead mobile medical care in the future." The answers are different, and one reply attracts the attention of DT Jun:
"Every investment in Tencent's mobile medical care has seen a far-reaching "pattern" rather than the immediate gains and losses."
DT Jun found that Tencent was actually the latest entry into the mobile medical field in BAT, but it was catching up after the recent period.
From the time of entering mobile medical care, in 2011, Ali invested in seeking medical advice and medicine, and in 2012, he invested in U medicine and U medicine; in 2013, Baidu launched online smart medical platform, facing the mobile game that claims to be tens of billions of market size, Ali And Baidu and the two families frequently fell, but only did not see Tencent intervention. Until September 2014, Tencent “started with a knife†and invested in a clove garden for 70 million US dollars. Tencent Technology said that this move means that Tencent officially lays out the medical and health field.
When people are still wondering what kind of chemical reaction they will combine, just three weeks later, Tencent once again participated in the B round of financing for the registered network with 106.5 million US dollars. The last piece of virgin land on the Internet finally ushered in the three-legged BAT.
Unlike Ali's early involvement, Tencent's investment is concentrated in the B and C rounds. When investing in the Lilac Garden, it was already one of the largest online communication platforms for doctors at that time. The registered network was connected to more than 900 key hospitals, and the cumulative number of appointments reached over 100 million Internet registration platforms. Obviously, in addition to the high maturity of the company, Tencent also values ​​the huge user base they have accumulated.
But don't think that Tencent is satisfied with this. It is actually very likely to play bigger games in the next game.
What mobile medical services Tencent has invested in these years?
Let's first take a look at what Tencent has bought in recent years.
In addition to the Lilac Garden and the registered network, Tencent also invested in Zhuojian Technology, which is a product solution for hospitals, in the beginning of 2015, and then invested in the “medical association†that serves doctors.
Founded in February 2011, Zhuojian Technology is mainly engaged in the development and operation of Internet and mobile Internet health and medical information software products. At that time, it has provided innovative technologies and product solutions for many hospitals and regional platforms in China, and built a handheld hospital. Medical service systems such as remote consultation, graded referral and post-hospital follow-up.
According to Zhu Jianjian's founder, Jian Jianfeng, when he first contacted Tencent, Tencent mentioned that the positioning of the registration network is mainly based on patients, and the lilac garden is mainly based on doctors. Zhuo Jian just fills the hospital part.
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